Launched: Nike Sensor Shoes

Don’t know about you , but I had the Nike + iPod sensor chip many years back where you had to embed the chip in the base of the shoes and calibrate it with yoru iPod so that it could measure the distance, time, pace and calories burnt.

It went wherever I ran. All in all, I recorded more than a 1000km over the years. Then it failed me one day and I never bought another again.

Well, Nike has launched its Sensor Shoes that can wirelessly transfer data to apps on user’s phones that track things like jumps, movements or height on dunks.

Check out their Game On World training campaign

Pretty neat huh. In addition they shot pro athletes like Allyson Felix and Rafael Nadal among others in a series of Nike+ Training videos

and if you still don’t get what it does:

This ought to do the trick


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